For immediate release
Bromont, montagne d'expériences : new website and launch of Nuits Blanches
Bromont, December 17, 2015 – Innovation is in the air at Bromont, montagne d'expériences, for the 2015-2016 season. Following the introduction of a new name and logo and the renovation of the cafeteria, the resort is proud to present its brand new website. The result of 18 months of hard work by the entire team, the new modernized interactive platform is just in time for online Christmas holiday shopping !
Spotlight on the many facets of Bromont, montagne d'expériences
In the new online environment, each component of the resort’s service offering is clearly featured to reflect the multi-activity character of the mountain. Navigation has been made easier and more intuitive with distinct colour combinations for every sector : blue and white for skiing; yellow, orange and blue for the Water Park; green, yellow and brown for mountain biking. The content is also more complete and original. The new blog features photos, videos, behind-the-scenes action and some of the resort’s best kept secrets.
Live alerts and informations
Important messages, such as openings and closings, are now presented in an effective, attention-grabbing alert banner, featuring one colour for every category. Weather and ski conditions are also more complete and featured directly on the homepage.
Streamlined purchasing experience
The website has been redesigned to make the online purchasing experience smoother and more user-friendly. A new shopping cart lets consumers track their purchases, with the items selected now clearly listed by category. The new website also has an adaptive design, which makes it possible to consult and carry out transactions on any platform : smart phones, digital tablets, laptops or desktops.
Skiers and boarders now have a great reason to visit the new website : the sale of season passes at lower rates has been extended for another 10 day – right through to December 26. More details at www.skibromont.com
New concept for the Nuits Blanches
It’s a go for another season of Nuits Blanches! Eight events are set to take place, in addition to a preview to kick things off on Saturday, December 19 from 7 pm to midnight.
New this year : Pop-up activities. Every Nuit Blanche will feature an original, one-time surprise activity that will be revealed only a few days ahead of time. The mood will be friendly and fun with outdoor fire pits, entertainment, demos with Empire, a DJ at the foot of the slopes and a singer-songwriter at La Débarque.
Event dates : December 19 (preview event), December 26, 2015, January 2, January 16, January 30, February 13, February 27, March 5 and March 19, 2016.
About Bromont, montagne d'expriences
The mountain is a four-season destination with a full range of activities. Featuring 7 unique slope sides and a wide selection of day and night trails, Bromont, montagne d'expériences, is the largest skiable terrain in North America, with 143 trails and glades – 99 of them lit.
Source: Caroline Dumeste
Marketing and Communication Advisor - Ski Bromont